LEAGUE OF REBELS
FOUNDER: MUSA ATO
WHY DO YOU CALL AUSTIN HOME
I call Austin home because this is home to League of Rebels. Having moved around all my life and even lived between multiple cities at times, home for me is wherever I may be studying or working.
FAVORITE SONG/ARTIST/ALBUM FOR A SPARK OF CREATIVITY
Of Monsters and Men - My Head Is An Animal - I’ve gone 9 hours straight on repeat at one point
BIGGEST DEBATE OF ALL: COFFEE or TEA, BE SPECIFIC ;)
At home, only tea (Ahmed Tea). For work, gas station coffee specifically - There's just something about cheap oddly strong coffee that I seem to be hooked on.
WHO DO YOU FOLLOW FOR INSTAGRAM INSPIRATION
Personally, I don’t have/use social media. However, when I get a chance I like to peek at - @GQRussia @Gianlucavacchi @Esquire
GO TO MID-DAY SNACK or ROUTINE FOR CREATIVE FUEL
Rowing on Ladybird Lake - Texas Rowing Center
WHERE DO YOU CREATE BEST? EX: HOME, STUDIO, NATURE, ETC.
At home - Late night specifically!
WHY DID YOU CHOOSE TO BEGIN THE LEAGUE OF REBELS ADVENTURE
Initially it started off as my marketing project on brand building and simply became sort of a child after a while. I then decided to go all-in after I got really bored at my last Business Analyst position at 3M.
WHAT HAS BEEN THE MOST EXCITING MOMENT SO FAR OF LEAGUE OF REBELS
The ability to initiate our ‘True Bespoke’ program
HOW DO YOU MAKE SURE YOUR BRAND STANDS OUT
By constantly working to innovate and change/update what customers have been used to in the past
WHO HAS HAD THE MOST CREATIVE INFLUENCE ON YOUR LIFE
In this case, not a person - My secondary school by way of school uniforms and how a man must properly dress, even when not in public.
HOW HAS SOCIAL HELPED YOUR BRAND
Social has help with the ability to keep potential clients engaged and in real-time with what we’re up too
WHAT OTHER ARTISTS HAVE YOU LOVED COLLABORATING WITH, IF ANY
We haven't had an opportunity as of yet, but working at it.
TELL US ABOUT THE IMPORTANCE OF SHOPPING LOCAL ARTISTS / BRANDS
It helps build the industry, city, and jobs
WHAT IS SPECIAL ABOUT YOUR LEAGUE OF REBELS EXPERIENCE
The service. We work hard at delivery a 5-star experience to everyone that walks in!
WHY FOCUS ON THE “INTEGRITY OF THE CLOTH” IN YOUR COLLECTIONS
I feel it’s the most important of all. The way it will make you feel and the comfort that you will experience. I believe this also subconsciously translate to how you will act and interact with people all day. When you feel really good, this can translate to confidence and true happiness.
HOW HAS THE AUSTIN COMMUNITY SUPPORTED YOU (YOU’RE CONSIDERED THE GO TO SHOP FOR AUSTIN’S MOST STYLISH MEN)
Haha. Thank you! Austin has been wonderful, really! I initially did a pop-up shop to test the market before making a long term commitment and the response was simply phenomenal.
WOULD YOU BE OPEN TO A COLLAB WITH A LOCAL AUSTIN ARTIST
WHAT IS ONE THING YOU WISH PEOPLE KNEW ABOUT LEAGUE OF REBELS
How hard we strive to scour the globe in search of the best cloths and craftsmen to create our products
AUSTIN INSIDER RECOMMENDATIONS
FAVORITE LOCAL FOOD TRUCK
I haven't found a Vegan one yet, unfortunately! (I’ll send you a few Ato!)
FAVORITE LOCAL CURATED BOUTIQUE
South of Everywhere
FAVORITE LOCAL COFFEE SHOP(S)
MUST-SEE RECOMMENDATION(S) FOR THOSE TRAVELING TO AUSTIN
6th Street (at night) - Dirty & West. It blew my mind on my first visit.
WHERE CAN SUPPORTERS FIND YOUR DESIGNS
Only at - Flagship - 411 W. 2nd Str and www.leagueofrebels.com